Is Email Marketing Still a Thing?
You might be wondering, "In this age of AI, video content, and social media, does email marketing still hold its ground?"
Turth: it absolutely does! While it might seem like the old kid on the block, but trust me, email is still rocking the marketing world.
Did you know we send a whopping 102.6 trillion emails annually?
And guess what?
The average person receives around 13 promotional emails daily.
And here's a fun fact: despite the TikTok craze, about 75% of Gen Z thinks email is an essential part of their daily routine. Yep, you read that right!
The numbers never lie
Campaign Monitor reports that for every dollar you invest in email marketing, you could potentially earn back $44. That's a staggering 440% ROI! And it's not just them singing praises. A survey by AWeber found that a significant chunk of businesses (66% to be precise) use email to engage with their audience. And a whopping 79% of them believe emails are pure gold.
But here's the catch: it's not about bombarding your subscribers with emails. The magic happens when your emails resonate with your audience, when they're tailored to their needs and preferences. As a Kartra expert, I can't emphasize enough the importance of personalization and understanding your audience's journey.
Let’s crunch the email data
Let's sprinkle in some stats to showcase the sheer power of email marketing:
In 2022, there were 347.3 billion emails sent daily. That's a lot of zeroes! (347,000,000,000!)
A massive 87% of marketers swear by email for content distribution.
Small businesses? They love emails! 81% use it to woo new customers, and 80% rely on it to keep their existing ones.
Personal touch matters! Tailored emails can boost open rates by up to 50%.
And here's a cherry on top: Almost half of the customers are eager for more brand emails. So, give the people what they want!
The beauty of email marketing lies in its precision. With tools like Kartra, you can segment, personalize, and track your campaigns with ease. And the best part? It helps foster brand loyalty. Every time your email pops up in their inbox, it's a gentle nudge, reminding them of the awesome brand behind it.
Peeking into the Future of Email Marketing
Email marketing is here to stay, and it's only getting better. It's versatile, accessible, and oh-so-cost-effective. I am in full support of Kartra for email marketing, but other platforms also show up for those just getting started with low cost or free packages (some even have free trials!), even budding businesses can jump on the email bandwagon. Mailerite, and Flodesk, are just two additional great options.
Technology is advancing, and emails are becoming more interactive and dynamic. Imagine sending out emails with engaging videos linked or quirky gifs embedded. In fact, adding videos can skyrocket your click-through rates by up to 300%.
But remember, the real secret sauce is understanding your audience. Keep an eye on those metrics, tweak your strategies, and watch your campaigns flourish. Dive into the world of email marketing, and let it work its magic for you!
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