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STOP Emailing Your Leads Like This In Kartra

Kartra
September 03, 20221 min read

STOP Emailing Your Leads Like This

I just got an email from a Kartra user who at some point, I subscribed to emails from them. I went in to change my email address so I can move them out of my primary business inbox. #cleanitup

​​​​​​​

Do you see what I see?

I am not subscribed to
-

  • Any list


  • Any sequence


  • Any calendar

I am subscribed to NOTHING. Which means I cannot unsubscribe (which isn't what I went into – but I digress). This is a huge violation of email laws and can result in HUGE fines. And it's downright spammy.

Ya'll the fines are up to $16,000 for each separate email. Nobody's got time for that.
More on CAN-Spam Laws in the US. But there is also GDPR (Europe), CCPA (California), and CASL (Canada), just to name a few sets of laws that govern email marketing. (How's that for alphabet soup!)

SO: how did this happen and how can you NOT do this.

This email is likely sent to:

➡️Everybody in my database, regardless of their status.

WHICH IS EVERYONE. Literally everyone. My grandma would say "says here in fine print" << but she was right, it actually does.

This is not the first time I've seen this but it is a good way to get me fired up.

🛑STOP DOING THIS🛑


Thanks for coming to my ted talk.

PS. If you are emailing your lists I suggest sending emails to "Subscribed to list ABC" AND [fill in your filters here].

Jessica Scotten

Jessica is a Kartra Top Expert and Certified Master Marketer with a focus on developing amazing systems that work 24 hours a day.

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