Do you see what I see?
I am not subscribed to -
I am subscribed to NOTHING. Which means I cannot unsubscribe (which isn't what I went into – but I digress). This is a huge violation of email laws and can result in HUGE fines. And it's downright spammy.
Ya'll the fines are up to $16,000 for each separate email. Nobody's got time for that.
More on CAN-Spam Laws in the US. But there is also GDPR (Europe), CCPA (California), and CASL (Canada), just to name a few sets of laws that govern email marketing. (How's that for alphabet soup!)
SO: how did this happen and how can you NOT do this.
This email is likely sent to:
➡️Everybody in my database, regardless of their status.
WHICH IS EVERYONE. Literally everyone. My grandma would say "says here in fine print" << but she was right, it actually does.
This is not the first time I've seen this but it is a good way to get me fired up.
🛑STOP DOING THIS🛑
Thanks for coming to my ted talk.
PS. If you are emailing your lists I suggest sending emails to "Subscribed to list ABC" AND [fill in your filters here].