Let’s Retire the Word Hustle, Shall We? Back when I was taking on every project and saying yes to all the things, it felt like the only way to build momentum. I was juggling client work, patching together workflows, and responding to every email like it was urgent. The hustle was constant—and honestly, expected.

If you’ve ever wondered what really goes on behind the scenes at Pineapple Relations—how I help business owners untangle the chaos of Kartra, build streamlined systems, and actually make their tech work for them—this article gives you a peek inside.

With 2025 underway, it’s time to ask yourself — are your business systems helping you work smarter or holding you back? There’s one thing I know for sure — a business without systems is a business heading toward burnout. I’ve been there, trying to juggle all the moving pieces without a clear plan or process, and let me tell you — it’s exhausting. That’s why I’m so passionate about systems and why I believe now is the perfect time to review, refine, or even revamp yours.