SMS and Kartra
SMS marketing is a powerful way to reach your customers and promote your products or services. It's also a very effective way to build relationships with your customers and keep them coming back for more.
In fact according to Sender.net the average SMS open rate hover between 95% and 99%, with 90% of those messages being read with in three minutes and 55% of customers ignore marketing email but are open and receptive to SMS marketing. The Sender.net article is fasinating, I recommend opening it in a new tab and reading more on SMS Marketing.
In 2023, SMS marketing is expected to continue to grow in popularity. Here are some of the trends that you can expect to see:
More personalized messages: SMS campaigns are becoming more and more personalized, thanks to advances in data analytics and machine learning. Businesses are able to use this data to send targeted messages to their customers that are more likely to resonate with them.
Two-way conversations: SMS marketing is no longer just about sending one-way messages to your customers. Businesses are now using SMS to have two-way conversations with their customers. This allows them to get feedback from their customers, answer their questions, and provide them with support. Twilio Supports two way SMS.
Integration with other marketing channels: SMS marketing is being integrated with other marketing channels, such as email marketing and social media marketing. This allows businesses to create more holistic marketing campaigns that reach their customers on multiple channels.
Here are some tips for using SMS marketing effectively in 2023:
Get permission from your customers before sending them SMS messages. You can do this by adding a checkbox to your website or signup form that allows customers to opt in to receiving SMS messages. In early 2023 it actually became a law that requires “written consent to send business text messages”. Just because you have someones phone number does not mean you can start SMS marketing to them. And fines without permission are STEEP.
Personalize your messages. Use your customers' names and other relevant information to make your messages more personal.
Segment your audience. Send different messages to different groups of customers based on their interests and purchase history.
Use clear and concise language. SMS messages are limited to 160 characters, so it's important to use clear and concise language.
Include a call to action. Tell your customers what you want them to do, whether it's visiting your website, signing up for a newsletter, or making a purchase.
SMS marketing can be a very effective way to reach your customers and promote your products or services. By following the tips above, you can use SMS marketing to build relationships with your customers and keep them coming back for more.
Here are some additional tips for SMS marketing in 2023:
Use SMS marketing to drive traffic to your website or e-commerce store. You can do this by including a link to your website or store in your SMS messages.
Use SMS marketing to promote special offers and discounts. SMS messages are a great way to let your customers know about special offers and discounts that you're running.
Use SMS marketing to send appointment reminders and order confirmations. This is a great way to reduce no-shows and abandoned carts.
Use SMS marketing to collect customer feedback. You can do this by sending surveys or polls to your customers via SMS.
By using SMS marketing effectively, you can reach your customers on a more personal level and build stronger relationships with them.'
When it comes to SMS with Kartra, you have three built in options that easily integrate with Kartra.
Check out each of the service providers pricing as it can vary based on who you are sending messages to.
Kartra’s SMS can be programmed from Broadcasts or sequences and can contain up to 130 characters per message. (that’s short!)
You can use your opt in forms to ask someone if they want to subscribe to your SMS updates. You can use verbiage like this (or even copy and paste what I have here):
By including your phone number on this form, you agree to receive up to X text messages per week/month delivered to the phone number provided at opt-in. Text STOP anytime to cancel. Message and data rates may apply.